“Until the lion learns to write, every story will glorify the hunter.” – African Proverb
Every country that has risen to global prominence, whether in Tourism, Trade, or Investment, has done so not only through strong leadership and deliberate government policies, but also through the pride and positive participation of its citizens. Ghana is no exception.
Today, we find ourselves at a pivotal point in our national journey. With rich cultural heritage, breathtaking tourist attractions, a stable democracy, and warm, hospitable people, Ghana has everything it takes to be a top destination for both tourists and investors. Yet, we are unknowingly sabotaging ourselves from within.
A growing trend has emerged, particularly among those in the transport sector (drivers) who serve as the first point of contact for many foreigners visiting our country. It is becoming increasingly common to hear these drivers speak negatively about Ghana to tourists, painting a gloomy picture of our nation. Their comments, often politically charged, tend to centre around which political party is in power, creating an impression that Ghana is a nation in perpetual crisis.
Let us be clear: everyone is entitled to their political views. In a democracy like ours, freedom of speech is a sacred right. But when those views are expressed in a way that damages the reputation of our country, especially in the ears of visitors who are forming their first impressions of Ghana, we must stop and ask ourselves, who are we really helping?
What starts as a casual political rant could become the deciding factor in whether a tourist returns or doesn’t. Whether an investor puts down capital or pulls out. Whether a travel blogger writes a glowing review, or a damning critique. The ripple effects of these conversations can go far beyond a single ride.
Ghana earns millions of dollars each year through tourism, and the potential for growth is immense. Beyond tourism, we need foreign investment to build industries, create jobs, and boost our economy. But investors don’t just look at policies on paper; they listen to what the people are saying. If our own citizens, those driving cars, managing hotels, or serving at the restaurants, speak badly of the country, what confidence will outsiders have?
To our taxi and Uber drivers, you are more than just transport providers. You are ambassadors. For many visitors, you are their first conversation in Ghana, and often their last. What you say matters. Your words can uplift or damage the image of our beloved nation. When you speak with pride about our culture, our landmarks, our people, and our resilience, you do more than offer a good service, you sell Ghana.
This does not mean pretending everything is perfect. But it does mean choosing to highlight the good, not exaggerate the bad. It means recognising that your words are powerful and using them wisely.
We need to sell Ghana. And not just through billboards or government campaigns, but through the words and actions of every Ghanaian. Let us cultivate a mindset of national pride, regardless of which political party is in power. Let us be conscious that while governments come and go, Ghana remains.
If we want tourists to keep coming, and investors to keep investing, we must make Ghana a product we are proud to promote. That starts with each of us, especially those whose voices are heard by visitors every day.
Let us stop shaming Ghana. Let us sell Ghana. Deliberately. Proudly. Together.
Ghana is what we make of it. Let’s make it better, one conversation at a time.
The Writer is the Public Relations Officer – Ministry of Tourism, Culture and Creative Arts
